Pure Beginnings, South Africa’s most
trusted Organic Baby brand, in collaboration with Project Rhino KZN, is excited
to launch Ruby the Rhino Fun Time Kids Wash – a unique limited edition kids
wash product.
Developed with a new and endearing
character to highlight the Pure Beginnings partnership with Project Rhino, the
Ruby the Rhino Fun Time Kids Wash is a larger (500ml) format of the existing
250ml Fun Time Kids Wash with organic rooibos – which is currently part of the
Pure Beginnings Organic Kids range.
“We
have had numerous requests from customers for a larger kids wash”, says Brue Moore-Gordon, owner of
Pure Beginnings. As one of the products with the highest rate of use,
especially in families with more than one child, this product has grown in
popularity. Enriched with organic rooibos – a powerful anti-oxidant, and made
with the gentlest of plant based foaming agents, it effectively removes dirt
and grime from even the grubbiest of customers. Suitable for the most sensitive
of skins, the extremely gentle, non-irritating, non-drying formula leaves the
skin soft and hydrated.
Pure Beginnings baby and kids
products have been certified organic by Ecocert Greenlife – the leading
internationally recognised organic certification organisation. The board has
also recently completed all compliance with EU cosmetic legislation and has
started exporting to various markets in Europe. Bruce says “We anticipate that the Ruby the Rhino Fun Time Kids Wash will attract
some international attention in our export markets, further highlighting the
challenges facing our rhinos and raising awareness regarding Project Rhino KZN
and the valuable work this organisation does”.
Ruby the Rhino Fun Time Kids Wash
will be available from the end of November 2015 and will retail between R100.00
– R115.00 at Baby City, Wellness Warehouse as well as online at www.purebeginnings.co.za.
“As
business owners, we are constantly looking for ways in which we are able to not
only improve our business, but make a difference to our community”, says Moore-Gordon. “With the increase in popularity of our
products over recent years, we feel we are now in a position to really make a
valuable contribution, both financially and through creating awareness” He
continues.
“We
looked for a suitable NGO to partner with and Project Rhino KZN was a natural
choice. Our business head office is located in KZN and we are regularly
reminded of the plight our local rhino’s face due to ongoing threat of
poaching. By making a contribution to the incredible work that Project Rhino
KZN does, we are heling to save an important part of our South Africa
heritage,” he says.
Pure Beginnings will be donating R10
from every Limited Edition Fu Time Kids Wash sold to Project Rhino KZN. This
financial donation will contribute to the five priorities Project Rhino has
identified:
- Rhino
security
- Community
engagement, education & awareness
- Legislation
& Judiciary
- Lobbying
& strategic relationships
- Fundraising,
public awareness & accountability
https://www.youtube.com/watch?v=O6u-h6Cj6no&feature=youtu.beAs a brand used every day by children, Pure
Beginnings identify that they have an opportunity to not only contribute
financially, but also to use the product as a means to educate and connect with
kids about rhinos.
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