Wednesday, March 2, 2016


Introducing Tic Tac Toe

Tic Tac Toe has the primary mission to create beautiful yet practical clothes and shoes for a babies’ first year. The range is in a simple and timeless style, beautifully made by skilled individuals with the utmost of care.
Their 100% cotton shoes are reversible, offering an opportunity to match the clothes with various outfits.
Most of their fabrics are of their own unique design, so they are able to produce both clothes and shoes in the same prints. This unique selling point allows Tic Tac Toe to offer matching clothes and shoes.
Tic Tac Toe have found that there is a large segment of this market that looks for clothes and shoes as a gift. Tic Tac Toe satisfies this requirement by producing matching clothes and shoes and presenting them in a beautiful custom gift pack.

In 2010, Karin Muller gave birth to her daughter. Smitten with her beautiful baby, she wanted to dress her girl in beautiful clothes. To her consternation the clothes available to her were either of low quality or high quality items imported from leading ‘design’ centres of Europe with prices to match!
In 2011 Tic Tac Toe was born, with the aim to produce beautiful high quality 100% cotton garments in a timeless sophisticated style, but at affordable prices.
Teli Proto, Karin’s husband, joined Tic Tac Toe in 2012 and with his experience in branding and design, the Tic Tac Toe brand identity started to take shape. The combination of their design skills and natural talent is the driving force of the brand.
Innovative designs, unique fabric prints, beautiful packaging, effective merchandising and simple web design has made Tic Tac Toe a leading baby brand in South Africa!


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