Friday, November 28, 2014

Introducing HASK...

HASK® is a collection of hair care products featuring exotic oils from around the world. Utilizing high quality ingredients, luxurious fragrances and fresh packaging, the HASK Exotic Oil line provides consumers with high-performance, salon quality results at an affordable price. The range includes shampoos, conditioners, shine oils and deep conditioners based on the key ingredients of Argan Oil, Macadamia Oil, Monoi Oil and Keratin Protein. HASK Shampoos and Conditioners are free of sulfates, parabens, drying alcohols, phthalates, gluten and artificial colors. Initially introduced in Europe in 2012 with great success, distribution of the HASK Exotic Oil line has expanded worldwide over the past two years to Australia, Canada, Mexico, New Zealand, South Africa and the United States.

The Exotic Oil line continues HASK’S long heritage of developing innovative, quality products at an affordable price. HASK Toiletries, Inc. was founded in 1946 when it introduced a hair tonic that successfully treated dandruff and gained popularity in men’s barbershops in New York City. Over the next several decades, HASK expanded distribution to barbershops across the United States, while also developing a range of hair treatment and styling products for women sold in pharmacies and beauty stores. In 1986, Hask Toiletries, Inc. was acquired by Alleghany Pharmacal Corporation. Distribution of HASK’s products subsequently expanded to include national retailers such as Walmart, Walgreens, CVS and Sally Beauty, as well as opening up markets in Canada, Europe, South America and Africa.

In early 2012, Alleghany was renamed Inspired Beauty Brands, Inc. continuing as an innovative developer and marketer of personal care products with a long standing reputation for producing high quality products at affordable prices. In addition to HASK®, Inspired Beauty owns, Jhirmack®, Pure Shine®, Natural Essentials®, Lustrasilk®, Vigorol® and FDS®.

For over 50 years, the HASK brand has delivered unique, intensive conditioning treatments to restore and repair damaged or chemically treated hair. Salon-inspired ingredients blended with high quality formulas provide targeted solutions to specific hair care needs.

Now available in South Africa, exclusively at selected Clicks stores

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