Tuesday, July 29, 2014

Brita Fill & Go

BRITA® water filters - the smart alternative to bottled water. The Brita Fill & Go Bottles will ensure that you and your family enjoy great tasting filtered water no matter where you are.

New Fill & Go Filter Bottles – R250.00
The innovative BPAfree Fill&Go bottle was awarded a Red Dot Design Award in 2014. Now you never have to be without healthy, filtered water wherever you are, ensuring that you can meet your personal hydration goals easily.
The activated carbon filter, known as the BRITA Fill&Go Filter Disc, is integrated in the lid, out of sight.
Simply exchange the corresponding BRITA Fill&Go Filter Disc once a week and keeping on drinking.
Make sure you hydrate the BRITA Fill&Go Filter Disc prior to first use. This will make it much easier for you to drink through. For great taste and optimal quality use the water in your Fill&Go within one day.

 1 x 8 Fill&Go Filter discs R 150.00
Your weekly water supply: One BRITA Fill&Go Filter Disc gives you fresh, great tasting water for the whole week. BRITA filtration technology reliably reduces substances that impair taste and smell. 8 Brita Fill & Go Filter disc’s = 8 weeks of great tasting filtered water.`

BRITA  Fill & Go recives the 2014 “red dot design award”

The BRITA water filter bottle impresses and inspires designers from all over the world

Taunusstein, 7 April 2014. International design experts chose BRITA’s Fill&Go water filter bottle as winner of the renowned “red dot design award” for 2014 in the product category “Product Design”. BRITA, the globally successful expert on drinking water optimization, already accepted the international iF design award for this product in March 2014.

The BRITA Fill&Go water filter bottle was launched in late summer 2012 and is now available throughout Europe, as well as in Australia and South Africa. Its owners use it out on trips, e.g., in the car, on the train or the underground, as well as for outdoor and keep-fit activities. The BRITA Fill&Go can be refilled with fresh drinking water from the tap anywhere and at any time, improving the taste and smell of drinking water with its activated carbon filter. The water filter hidden in its lid, known as the Fill&Go filter disc, provides one week’s supply of fresh, pleasant-tasting water. The BPA-free bottle comes in four colours. It holds around 600 millilitres of water and fits into all standard bottle holders. The BRITA Fill&Go is made of long-lasting materials, can be easily cleaned in the dishwasher and used time and time again. Since little waste is produced, the bottle is considerably more ecologically meaningful than water from plastic bottles.

The red dot design award is one of the most renowned competitions on the international design scene. Design Zentrum Nordrhein Westfalen, the Design Centre of North-Rhine Westphalia, Germany, recognizes internationally outstanding design with its famous red dot. Manufacturers and designers of all kinds of different industrial products can compete for the award in 24 different categories – the BRITA Fill&Go belongs in the category “Sports & Leisure”. In 2014, a total of 4,815 entries were sent in by companies from 53 countries in the category “Product Design” alone. The seal of quality is awarded by a 40-member jury of high-profile specialists. The assessment criteria in 2014 were: degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality, and ecological compatibility.

For BRITA, it is the fifth time since 2002 that one of the company’s products has received this seal of approval. Examples include, in 2009, the Navelia water filter pitcher model and, in 2010, BRITA Ionox Deutschland GmbH’s enviva water dispenser.

“We were, of course, convinced from the outset that in the BRITA Fill&Go we have a very beautifully designed product that stands out from the competition,” says Senior Product Manager Sven Schoevers regarding the good news. “Which is why we are so pleased that this has been officially confirmed to us twice in short succession.” The accolade is not only an honour for the designer, manufacturer and distributor of a product; it is primarily a sign of quality for the consumer and a strong sales argument in the shops. The awards event and the prize-giving ceremony will be held in Essen, Germany, in July 2014.

The BRITA Fill&Go was developed jointly with Ludwigsburg-based design agency pearl creative. pearl creative comes up with concepts and designs for products and product ranges for international brands and made a valuable contribution to the concept, functionality, and appearance of the water filter bottle.

Why BRITA filtered water?

Cleaner, clearer great tasting BRITA filtered water:
  • Gives full flavour and better tasting tea and coffee
  • Is ideal for cooking healthy food
  • Prolongs domestic appliance life by preventing limescale build up
  • Is economic and convenient
  • Is great tasting and fresh

The high quality of BRITA jugs is the result of more than 45 years of experience.  Our patented models were developed to meet a wide range of needs and requirements, but they all have one thing in common:  soft, premium quality, great tasting BRITA filtered water.
At BRITA recycling and waste avoidance play a very important role for us.  One BRITA Maxtra cartridge filters drinking water for up to four weeks – it is easy to carry home, easy to store and ensures low environmental impact.  Let’s make our world a little bit cleaner.

Customer Care number:  0861 BRITA 1 (0861 274 821)
Stockist details : www.brita-water.co.za/

Brita Fill & Go Bottles are available at the following stores:
·         Brita-water.co.za

  • Pick n Pay Hyper, Super & Family stores
  • Dion Wired stores as well as their on line store
  • Dischem
  • Takealot.com online store

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