Euphrates Cosmetics Reveals Euphrates Besties

Euphrates Cosmetics Reveals Euphrates Besties Summer Campaign - pushing users to be beauty besties and share with friends #Euphratesbesties

South Africa, GP. November 2015 – South African cosmetics manufacturer Euphrates Cosmetics is proud to unveil Euphrates Besties, a user-generated content-driven campaign created to celebrate the brand’s natural skin care collection, featuring two South African inspirational popular faces. As a local Cosmetics Manufacturer, that also exports our products around the continent, it is important that when the brand decided to have brand ambassadors to represent some of our products, that we chose individuals who have used the products and who are from South Africa.

Aurelia Nxumalo and Jo-anne Reyneke were the most fitting candidates. There is something about these ladies that makes people want to engage with them. That was the secret ingredient we needed for this partnership to be a success.  The Euphrates South Africa family looks forward to a beautiful relationship with them.

We strongly believe in giving women a pen to write their success story and use the social media space to positively engage with our target market.  We are convinced that with our new Euphrates besties / brand ambassadors (Aurelia Nxumalo and Jo-anne Reyneke) we will be able to beautifully impact more South African women.

Find more information on www.euphrates.co.za

Social Media: @euphrates_sa | @aurelianxumalo | @joannereyneke