Friday, September 12, 2014

CARLTON HAIR LAUNCHES: THE BLOW DRY BAR

Taken from the hugely successful new concept that represents affordable luxury and efficiency, Carlton Hair has now added yet another service to our offerings at selected salons:  a quick but professional dry blow and off you go. No appointment needed and no fuss. Just walk in and in no time you’re ready for that important meeting or your special night out!

In our new day and age with increasing deadlines and demands we find that we are always on the move and often do not find the time to get that perfect hair-do. Done ourselves at home in a rush it usually ends in one big hair disaster.

Our Blow Dry Specialists have been trained day in and day out to perform the most professional looks in no time with the help of It Factor® – the first haircare line formulated to save drying and styling time. It Factor ® products contain superior conditioning and detangling ingredients which allow for quicker styling. Drying time is reduced by VaporBoost which speeds up the natural process of evaporation. Furthermore, It Factor® products are safe for all hair types, free of all harsh alcohols, sulfates, sodium chloride and parabens.


We have narrowed down the most popular and trendy hairstyles from our very own style experts; namely:
  • Straight & Sleek
  • Straight with Body
  • Beachy Hair
  • Bouncy Curves and
  • Red Carpet Waves
at only R150 each* *Includes wash

For those on the go who always want to look their best, packages are available:
  • Buy 6 and get 1 free for only R900
  • Buy 9 and get 2 free for only R1350
  • Buy 12 and get 3 free for only R1800

Our loyal clients get 1 free blow dry for every 10 blow dries performed. Look out for our brochures in-store to take advantage of special discounts and offers.

The initial roll-out will take place in the form of a “salon within a salon” in which the concept will initially rely on Carlton Hair’s longstanding reputation, allowing it to create the exposure necessary in order to catapult it into the South African luxury and beauty consumer market as the next best thing!  Starting in our bigger salons; Hyde Park and Melrose Arch in Gauteng, and Canal Walk and Cavendish in Cape Town, building will commence beginning August to officially launch 1 August in Gauteng and 6 August in Cape Town. The Blow Dry Bar will also be available in various other Carlton Hair salons.

Inspired by the romantic, antique and rustic finishes of Parisian patisseries and glaciers, the Blow Dry Bars contrasts Carlton Hair’s sophisticated and structured scheme to emphasise the playful, soft and relaxed concept. The colour theme includes pastel shades of pink which will be visible in the custom made white marble with pink vein mosaic finishes. The chairs will all be upholstered in white while the setting will include pretty pendant hanging lights, as well as oval mirrors set onto metal frames with antique backing.

Blo launched the first dry bar in Vancouver in 2007 which is now available in 23 locations, while Drybar catapulted the concept in to success with 37 locations all around the United States.



Twitter @CarltonHair_SA / Facebook: Carlton Hair SA

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