HASK® is a collection of hair care
products featuring exotic oils from around the world. Utilizing high quality
ingredients, luxurious fragrances and fresh packaging, the HASK Exotic Oil line
provides consumers with high-performance, salon quality results at an
affordable price. The range includes shampoos, conditioners, shine oils and
deep conditioners based on the key ingredients of Argan Oil, Macadamia Oil,
Monoi Oil and Keratin Protein. HASK Shampoos and Conditioners are free of
sulfates, parabens, drying alcohols, phthalates, gluten and artificial colors.
Initially introduced in Europe in 2012 with great success, distribution of the
HASK Exotic Oil line has expanded worldwide over the past two years to
Australia, Canada, Mexico, New Zealand, South Africa and the United States.
The Exotic Oil line continues HASK’S
long heritage of developing innovative, quality products at an affordable
price. HASK Toiletries, Inc. was founded in 1946 when it introduced a hair
tonic that successfully treated dandruff and gained popularity in men’s
barbershops in New York City. Over the next several decades, HASK expanded
distribution to barbershops across the United States, while also developing a
range of hair treatment and styling products for women sold in pharmacies and
beauty stores. In 1986, Hask Toiletries, Inc. was acquired by Alleghany
Pharmacal Corporation. Distribution of HASK’s products subsequently expanded to
include national retailers such as Walmart, Walgreens, CVS and Sally Beauty, as
well as opening up markets in Canada, Europe, South America and Africa.
In early 2012, Alleghany was renamed
Inspired Beauty Brands, Inc. continuing as an innovative developer and marketer
of personal care products with a long standing reputation for producing high
quality products at affordable prices. In addition to HASK®, Inspired Beauty
owns, Jhirmack®, Pure Shine®, Natural Essentials®, Lustrasilk®, Vigorol® and
FDS®.
For over 50
years, the HASK brand has delivered unique, intensive conditioning treatments
to restore and repair damaged or chemically treated hair. Salon-inspired
ingredients blended with high quality formulas provide targeted solutions to
specific hair care needs.
Now available in South Africa, exclusively at selected
Clicks stores
